Our Philosophy

We are an inner city florist who have bought a love of design through flowers to the people of Geelong for over 19 years we truly adore botanical stuff and sharing our creativity with others.

Smellies philosophy:

- Delivering a superior standard of floral design and styling with a focus on innovation and quality
- Working towards more sustainable practices in floristry and business
- Empowering our customers to make informed choices and sharing the origins of our products
- Improving the retail experience by encouraging our customers to be a part of the design process
- Developing strong community based relationships and contributing to chosen organizations who reflect our values and ideals
- Employing people who are experienced, qualified and really good at what they do!
- Making certain the products we stock satisfy at least three of the five Smellies Trade Standards

Smellies Trade Standards:

1. Is the product locally made/grown/sourced in Australia, preferably within 200kms of our store?
2. Is the product made/grown/sold by an Australian owned company?
3. Does the growing or manufacture of the product have a minimal impact on our environment?
4. Does the product use minimal packaging or materials that can be recycled, reused or upcycled?
5. Do our suppliers employ safe, fair, equitable, sustainable and environmentally sound practices wherever possible?